Sunday, December 4, 2011

The Best of "100 Best Twitter How-to Tips"

I ran into an excellent series of blog posts and tweets that are also an eBook about the "100 Best Twitter How-to Tips to Maximize Your Twitter Business Strategy", by Dan Hollings (@dhollings).

But for small business and for my typical SMB industrial client, 100 tips is a bit much to digest. Keeping up with social media, after all, can be quite time consuming with limited resources. So I'm going to summarize the best of those tips for the SMB marketer. (SMB, by the way, means Small or Mid-sized Business) Links to the full lists will appear at the bottom of the blog, and also on twitter at @site_map by @dhollings.

The Best of  "100 Best Twitter How-to Tips" 

from Tips 1 -18

#10 - Do not think that just because Twitter asks for your web address in the settings account area with the silly question, "Have a homepage or a blog" means you must put in your blog or homepage URL. In fact, in many cases that is not a good idea. Instead, enter the URL to a dedicated page made specifically to greet, excite, or manifest interest from the people that will be investigating that link. It's literally like a landing page and in many cases should be design to get people to follow you. (See Tip #64 for another Bio link idea).

#13 - Try to keep your Twitter "Following / Follower" ratio balanced. If a potential follower sees you are following 1532 people and only 32 are following you; rightfully or wrong, some people might make assumptions you've not washed your socks in months...

#16 - What do you post? Ah, that's the magical part. Now granted, what you post depends largely on your goals and purpose with Twitter, but in general this is easy... post interesting stuff, preferably related in some way to what you do, who you are, what you (and your followers) are interested in etc. It pays to be interesting to your followers, but it pays more to be interested in your followers. Twitter is NOT a micro-advertising billboard.

#17 - When you engage in conversation with others, reference who you're talking to or about in your post by adding their Twitter username in this format: @dhollings

from Tips 19 - 36

#22 - Twitter does not allow images (or videos) directly within the posts, however, people love to see images. An all-text world, even if it's Twitterworld, is rather boring. Either link to images direct (like at, or through your blog, or use an application like TwitPic, Twinkle etc.

#25 - Don't keep your Twitter account a secret. Add your Twitter link to online, offline and mobile spots. Business cards, SMS text messages, Billboards, classified ads, yard signs, stickers, flyers, yellow pages, phone message machine, and every other place you can think of.

#26 - Add your Twitter message (example: "Follow Me on Twitter:") on all your online profile pages: FaceBook, Google Local,, Your Blog, YouTube, Naymz, Zoominfo,, LinkedIn, MySpace, ReJaw, MerchantCircle, Ecademy, Pownce, Bebo, Profilactic, Tumblr, etc

#27 - Send invites by email and regular mail to your connections (friends, employees, prospects, customers, etc); those most appropriate for the Twitter content or conversation your Twitter page will engage in.

#31 -  [Reply to new followers to thank them for following.] Including a link to something in your [response] email is good, but ONLY if the link goes to something really related and really interesting. Track the link, page or download file that it links to so you can gage if new followers are clicking or not. A followers interest is at its highest point immediately after they start following. Your goal is to secure enough interest (that is, muster up the Twitter WOW-factor) so they remember who you are and actually read your future tweets.

#32 - A general "rule of thumb" is to follow back MOST of those that follow you. To not follow-back can seem rude.

#33 - Twitter allows followers to send DIRECT (private) messages and public messages to you. There is a high likelihood that immediately upon following you and/or upon receiving your [response], the new follower may message you through Twitter. I highly recommend you Tweet back to these early direct or public tweets even if you cannot maintain a high level of one-on-one messaging all the time. First impressions are lasting and you'll only get one chance to make a good first Twitter impression.

#35 - Try setting up interesting (or perhaps controversial) Twitter polls to get follower feedback, engagement or word-of-mouth. 

#36 - Remember that with Twitter, it's not all about YOU; rather, it's about others, it's about helping, sharing, having interesting exchanges, making things happen, and community. Blend in YOU (and what you do) in this mix and you'll become someone that people will want to follow.

Please stay tuned for parts 2 and 3 of this series. And please check out the links to the full series of posts on "100 Best Twitter How-to Tips" by @dhollings.

by Brian Baer,
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