Monday, November 26, 2012

How to Make The Most Of Trade Shows

Make The Most Of Trade Shows
from Industrial Maintenance & Plant Operations

A successful trade show means more than just showing up in your booth, talking to a bunch of people, collecting business cards and then emailing everyone afterward. As this article shows, you can maximize your ROI and sales opportunities by carefully planning an executing a pre-show strategy, an at-show strategy, and a post-show strategy.

Pre-show activities:

  • contacting prospects ahead of time
  • media outreach
  • booth planning
  • social media announcements of your booth # and show dates
  • email your contacts with your booth # and show dates
At-show activities:
  • incentives & give-aways
  • new product promotions
  • eye-catching spectacle - video, LED message board
  • check out your competition
  • speaking opportunities - presentations, panels, etc.
  • record video clips for later use
Post-show activities:
  • I use CloudContacts.com for fast transcription of business cards to spreadsheets & easy entry into a Client Relationship Management (CRM) system for easy and organized follow-up
  • call your hottest prospects
  • email everyone 
  • add your new contacts to an email newsletter list
  • friend / follow new contacts on social media and touch base via social media
  • follow-up with any media contacts you made
  • share pictures or video clips from the show
  • call Baer Marketing to put together a video montage of your trade show using your images and video clips. We'll help you post it on your website and via social media.

So check out this article, Make The Most Of The Trade Show, from Industrial Maintenance & Plant Operations, and make the most out of your trade show investment!

'via Blog this'

by Brian Baer, BaerMarketingNetwork.com
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Tuesday, November 20, 2012

Twitter Blog: How Sharing Tweets just got easier

Do you still have friends and business contacts that don't use twitter? Now your tweeting will gain reach! Twitter announced that all tweets will now have an option to send them by email. Pretty cool.

http://blog.twitter.com/2012/11/sharing-tweets-just-got-easier.html?m=1


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by Brian Baer, BaerMarketingNetwork.com
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Sunday, November 18, 2012

7 Ways to Amplify Your Small Business Blog | Business 2 Community

An excellent article with 7 tips on what to blog. All small and mid-size businesses should follow these blogging tips!

http://www.onlywire.com/r/111101090

UPDATED LINK: 7 Ways to Amplify Your Small Business Blog


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by Brian Baer, BaerMarketingNetwork.com
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Thursday, September 6, 2012

Why are Photos & Video Important in B2B Industrial Marketing

In the age of digital cameras, there is no excuse to not have gazillions of photos and short video clips available for use in marketing your company. You can take pictures with your mobile phone, with your tablet computer (like an iPad), or with digital camera. It's cheap, it's easy, it's convenient and you very likely already have the technology right at your finger tips!

When we're marketing your company, we can use photos and videos all over your website, on facebook and twitter, on a blog, in email marketing, etc. You can also share photos or video clips with your prospects if you've captured them in the shots. So take lots of photos and video clips so we can pick and choose the best among them to really tell your story!

Here is a sample video to show how we can use pictures, video clips, music and voice-overs for SMB industrial companies just like your company.


You probably don't need to hire a professional photographer or videographer; You already have the ability to capture tons and tons of photos and short video clips in-house.  And when we're working on your marketing projects, we'll let you know if those don't get the job done and then discuss hiring a pro.

Here is a list of things to keep in mind when taking pictures and video clips.

  • Give a little bit of thought to lighting and angles; but not too much... we still want these to be mostly candid and genuine. What's in the background? Is the target of your photo or video obscured in darkness or in shadows? If so, then it probably won't make a very good photo/video. Change your angle to see if you can get something better. We can photoshop images and slice and dice videos to improve them, but the better an image is to start with, the better the result will be.
  • Photos and video clips can show the personality of your company and they don't have to be perfect. In fact, the more polished and perfect a photo looks, the less personality it tends to show. Many viewers might think the perfect photo is just a stock photo that was purchased online or the perfect video is just a tad too slick for them.

    You know how your industrial buyers are... they don't want to be sold to via some slick production. But they do want to know a bit about you and trust you, and you want them to be curious about your company. For SMB industrial companies, your clients and prospects would normally prefer to see genuine photos and videos of your shop and your people!
  • Take pictures and video clips everywhere!
    • around the office with spontaneous pictures of your employees working
    • around the shop floor - pics don't have to be staged; impromptu is often better
    • at trade shows, training classes or seminars that your folks are attending
    • at trade shows, don't take pictures of an empty booth. Always have people in the pics, like your employees engaging the booth visitors.
  • For videos, you don't have to narrate, as we'll likely remove that audio track and replace it later anyway. So just focus on the short video clips and don't worry about describing what you're filming. You can describe it to us later when we're assembling a larger video for your company. Any background noise is fine; we can handle it. Later, we'll slice and dice video clips, combining some of the best clips and pictures into a larger video. We'll add background music and then possibly add a voice over to the video. After seeing the video, we (as in you and Baer Marketing) can write out a rough script and we'll have you record the voice-over while watching the video. Or we can  hire a professional voice-over talent that has one of those perfect sounding voices. We have lots of options... but first we need some video clips from you!
  • Do some off-the-wall things for capturing video clips or pictures.
    • Have a day where everybody wears their favorite sports team shirts or brings their sports team paraphernalia. Keep it seasonal and on theme, like college football or pro football, but don't mix the two. In the spring, you could do major league baseball. In the winter you could do pro or college basketball.
    • Near a holiday, you could get people in seasonal dress or holding up hand written messages for the camera.
    • Take candid and random shots from the company picnic or party or from any company outing.
    • Get shots of employees with pictures of their pets and we could do a silly post or video about the pets everyone in your company loves. Silly and unique can add the personal touch to your communications.
    • Ask various employees to write 1-3 words describing your company and hold those up on a sheet of paper for a camera or short video shot. It could be what your employees like about your company or it could be about why your customers love your company. When we combine those, the slideshow or video could tell a very compelling story about you.

      You never know when some small item like someone's pet or favorite team can help break the ice with a potential new customer!
  • Have a photo/video day at your company where all or any employees can take random shots and video clips and then everyone can share them. Share them over lunch... it could be fun, as well as provide lots of useful marketing materials for later use. It could also provide a lot of unique and different perspectives of your company from your employees.
So help us help you by using these suggestions to capture great photo and video of your company. We want to help you tell your story.

Related links:


Advanced Brochure Video Production - from Baer Marketing

Basic Brochure Style Videos - from Baer Marketing


Contact us today to get started on videos for your company!



***
by Brian Baer, BaerMarketingNetwork.com
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Thursday, August 23, 2012

6 New Listings on IndustrialMegaSearch.com

Welcome to these six new company listings on IndustrialMegaSearch.com: RAM Opportunities, MROSupply.com, DocksandRamps.com, DJ Powder Coating, Triton Industries & 1 Stop Rack Services. Please check out these companies and their their social media links below.

Ball Mills for Sale for Mining  -  Ball Mills for sale, Mining, Mineral Processing and Power Plant Equipment for Sale, Ball Mills, Hoist, Generators.
Located In: Miami, Arizona 85539
FaceBook: http://www.facebook.com/ramopportunities
Blog URL:
Twitter:
YouTube: http://www.youtube.com/user/ramopportunities/videos
Other Site: https://plus.google.com/100444282381769593592/posts 


MRO Supply  -  Ecommerce site of a 114+ year old company (established 1898) in Los Angeles that distributes thousands of industrial parts and is a distributor for companies like Redlion, Magpowr, Baldor, and more.
Located In: Los Angeles, CA 90023
FaceBook:
Blog URL: http://resources.mrosupply.com/index.php/blog
Twitter:
YouTube:
Other Site: 


Docks and Ramps  -  Since 1989, Docks & Ramps has been selling shelving, pallet racks, dock boards, and more to help you maximize your shipping, receiving, storage, loading, and unloading capabilities.
Located In: Ohio, Cincinnati 45211
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site: 


DJ Powder Coating  -  DJ Powder Coating specializes in custom and industrial powder coating. We offer a full line of powder coating services; custom and industrial; large and small. Customer service is our top priority.
Located In: Kernersville, NC 27284
FaceBook: https://www.facebook.com/djpowdercoating
Blog URL:
Twitter:
YouTube:
Other Site: http://www.linkedin.com/in/djpowdercoating


tritonindustries  -  With AS9100:C and ISO 9001:2008 certifications, Triton Industries performs a variety of product manufacturing services. Specializing in metal fabrication, laser cutting, punching and forming.
Located In: Chicago, IL 60651
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site: 


Pallet Racks by 1 Stop Rack Services  -  1 Stop Rack Services provides custom pallet rack solutions for all industries. Click or Call 1-800-640-5723 to learn more about our pallet rack services.
Located In: North Easton, MA 02356
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site: 


by BaerMarketingNetwork.com

Wednesday, June 6, 2012

Industrial Mega Search Welcomes 3 New Company Listings

Three new company listings: Automation Depot, S and A Company Inc, and Magid Glove and Safety; including their social media links, on Industrial Mega Search - IndustrialMegaSearch.com

Magid Glove and Safety 
  -  Magid is a leading supplier of work apparel and workman's safety gloves. 
Located In: Chicago , IL 
FaceBook: 
Blog URL: 
Twitter: 
YouTube: 
Other Site: 


S & A Company, Inc. 
  -  S & A Company offers a wide variety of field services including facilities fabricating & erectors, industrial facility maintenance, machinery moving, installation, rigging & alignment, outage services, engineering & industrial design, retrofits, industrial air handling & pollution control, sand distribution, etc.
Located In: Alpena, Michigan 49707
FaceBook: 
Blog URL: 
Twitter: 
YouTube: 
Other Site: 


Automation Depot   -  Automation Depot carries over 1,000,000 part numbers from the most well-known manufacturers in the industry, including Baldor Electric Motors and Cognex Vision Systems. 
Located In: Greensboro, North Carolina 27405 
FaceBook: 
Blog URL: 
Twitter: 
YouTube: 
Other Site:



by BaerMarketingNetwork.com

Thursday, May 31, 2012

Industrial Mega Search 3 New Company Listings

Three new company listings: Schutte-Buffalo Hammermill, Electrical Reliability and Systems, Liquid Packaging Solutions; including their social media links, on Industrial Mega Search -  IndustrialMegaSearch.com

Schutte-Buffalo Hammermill, LLC   -  Leader in the design and manufacturing of custom engineered size reduction equipment for more than eighty years. 
Located In: Buffalo, NY 14206 
FaceBook: https://www.facebook.com/Schutte.Buffalo.Hammermill.LLC 
Blog URL: http://web.hammermills.com/blog 
Twitter: https://twitter.com/#!/SBHammermill 
YouTube: 
Other Site: http://www.linkedin.com/company/schutte-buffalo-hammermill-llc


Electrical System Reliability and Safety   -  Facility Results offers electrical system reliability and safety solutions as well as Arc Flash Training and Compliance programs. 
Located In: Plymouth, Michigan 48170 
FaceBook: 
Blog URL: 
Twitter: 
YouTube: 
Other Site: 



Liquid Packaging Solutions, Inc.   -  LPS manufactures conveyors, rinsing machines, filling equipment, capping machines and more for a wide range of industries. For more information, contact us toll free at 1-888-393-3693. 
Located In: La Porte, Indiana 46350 
FaceBook: http://www.facebook.com/pages/Liquid-Packaging-Solutions-Inc/105247369560927 
Blog URL: http://www.liquidpackagingsolution.com/page/news 
Twitter: 
YouTube: http://www.youtube.com/user/liquidpackaging?feature=mhee 
Other Site:



by BaerMarketingNetwork.com

Wednesday, May 16, 2012

How to Maximize the ROI of Attending a Conference

In his article, "What Is The Business Return Of Attending A Conference?", author Lee Oddon presents an extensive list of valuable returns that derive from attending or presenting at a conference. The article is covers many facets of conference attendance including:

  • pre-event planning and marketing
  • maximizing your time and effectiveness at the event
  • post-event to-do's
I especially like the section on creating and curating content where he discusses 
  • Live blogging the event
  • Live tweeting the event
  • Curating multiple sources and multiple threads of information into one very usable summary
And throughout his article, he points out the value of taking and sharing pictures and videos.

Oddon discusses how the "event" is actually a long and drawn-out opportunity to make connections, learn valuable information, share the information and add value to it, and how a single event can result in extensive content creation featuring your company to both new and old contacts.

This is good information and anyone investing in a conference, trade show or other event would be wise to read this article and use this as a starting point to maximizing your event ROI. (Go to article)


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by Brian Baer, BaerMarketingNetwork.com
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Monday, May 14, 2012

How to Send Text Messages via E-Mail

You can send text messages from your email. The info below is a summary of two blog posts by David Kirk at Tech-Recipes.com. Some of it might be out-dated due to mergers and acquisitions, but once you know how it can be done, a little bit of internet sleuthing should turn up the correct address formats.

I do it a lot and I find that if I'm already sitting at a keyboard, it's usually faster to just send a text message via email. If you send SMS text messages via email, however, the replies will come back to your email, not to your phone.

It's also easy, especially if you save the email-to-text "email address" in your address book. Here are the email-to-text "email address" formats for six mobile companies.

T-Mobile: phonenumber@tmomail.net
Virgin Mobile: phonenumber@vmobl.com
Cingular: phonenumber@cingularme.com (confirmed - I used it today)
Sprint: phonenumber@messaging.sprintpcs.com
Verizon: phonenumber@vtext.com  (confirmed - I use it all the time)
Nextel: phonenumber@messaging.nextel.com

(phonenumber = your 10 digit phone number) 

An example would be:  2125558888@vtext.com

Additional mobile companies' email-to-text formats are available for AT&T Mobile and other mobile carriers at: http://bit.ly/J2kPBG.

So if your fingers are clumsy on those tiny phone keypads or your "smart" phone gets too smart for its own good and frequently tries to guess what it thinks you want to say, then you should try email-to-text!


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by Brian Baer, BaerMarketingNetwork.com
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Wednesday, May 9, 2012

Why Use a Professional Video Production Service

Introducing our new top-of-the-line professional video production services from Baer Marketing! Every business needs quality video to:

  • tell your story
  • promote specific products
  • feature customer testimonials
Doesn't your company deserve a high quality video like this?


According to the  Harvard Business Review, "people only remember 20% of what they hear and 30% of what they see, but remember 70% of what they hear and see." So if your site is still stuck in the text only mode, then it's time to leap into the modern era of videos! Wouldn't you rather watch a video than read a bunch of text?

Professional quality videos are expected by today's savvy website visitor. 
  • A study done by the Kelsey Group showed that site visitors are 4x more likely to click on a video than any other web content!
  • Visitors spend 10x longer on a site with Testimonial Videos (source: ReelSEO)
  • Businesses experience 16-20% increase in phone calls with video (source: YellowPages)
In addition to giving great information to your website visitors, a high quality, professional video is also great for Search Engine Optimization! According to Forrester Research, "pages with video are 53% more likely to appear on the first page of search results"! 

So contact us today to discuss a professional video production for your company!


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by Brian Baer, BaerMarketingNetwork.com
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Monday, May 7, 2012

Why Have Multiple Mock-up Website Designs - Video

Check out our latest video (below) on our website design process at BaerMarketingNetwork.com!

Our website design process at Baer Marketing Network includes giving our industrial and manufacturing customers extensive choice in selecting their site design. We create 20 or more mockup designs allowing us to work with the customer to narrow their choices, refine the designs, and select a final design for their new website. (http://www.baermarketingnetwork.com/design-process.html)  Watch the video below...


The mock-up design video is available on YouTube and on our website.

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by Brian Baer, BaerMarketingNetwork.com
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Friday, May 4, 2012

Five Web Design Errors that Lower Search Engine Rankings | Dianna Huff

Good article on some basic and common website design errors. If these types of errors affect your site, then you need a redesign. If you're looking for a redesign partner, look at their portfolio to make sure the designers' websites dont' have these common errors.

http://onlywire.com/r/81662072

Do You Believe in Industrial Websites? | Industrial Marketing Today

An excellent look at the challenges and promise of websites for SMB industrial and manufacturing companies.

http://onlywire.com/r/81661852

Thursday, March 15, 2012

Social Media? C'mon, you gotta be kidding me!


Industrial Companies Don't Do Social Media!

Really? 9 points to consider and thousands of industrial users waiting for you!

Do you remember back when people thought that fax machines were ridiculous? And then email... it's too hard and time consuming... plus, who would use that? A cell phone? Why would anyone need a big, bulky phone in their car? A DVR? My VCR works just fine.

Are you stuck in the same mind set? I hope my clients and friends in the industrial world will take an honest look at social media. And I sincerely hope that you won't simply dismiss it using common objections I hear every day.

Time and again when I talk to my industrial and manufacturing clients, they say that nobody in industry uses social media. They say that they don't have anything to say. They say that they don't have the time for social media.


Really? You have nothing interesting to say? Don't you want anyone to know about your expertise? Don't you ever have any good articles to share? And consider these 9 points:

  1. Tools like HootSuite.com and BufferApp.com make Twitter and Facebook updates and replies very easy. There dozens of such tools;
  2. Using a social media schedule can keep you on track and, combined with the tools mentioned herein, allow you to invest only an hour or two per week to get your message out;
  3. OnlyWire.com serves as a multiplier by automating distribution of one blog post to 30-40 different social media and bookmarking sites automatically and simultaneously. A new tool I'm investigating would ramp up that number to thousands of back links to every blog post you do by combining the power of 50 or more similar companies cross posting for each other... all automated through RSS feeds;
  4. Your blog posts, tweets and/or Facebook posts can be embedded in your website so your site visitors will always see updates from you!
  5. You can tap undiscovered talent in your own company to run your social media effort (or hire an intern!) Ask around to see who is into social media. And don't limit yourself to office staff. You'd be surprised how internet savvy and social media savvy some of your shop floor workers might be!
  6. Age demographics are changing the nature of industrial companies... as younger workers rise in industrial and manufacturing companies nationwide, you can be sure they're social media savvy;
  7. Some companies use social media internally to communicate and collaborate within their own company;
  8. Your social media posts can be morphed into an email newsletter for your clients and prospects. They surely won't see every post you make. So recycle and re-purpose those posts into an email newsletter so they'll have another chance to see your brilliance; 
  9. Social media activity carries enormous search engine optimization (SEO) value. 
So now you might say, "nice in theory, but is anyone actually using social media in the industrial world?"


I bet some of these folks using social media are your customers and potential customers!

So yes, there are possibilities for social media in an industrial company, and you can't ignore it forever. Twitter and LinkedIn are currently the most interactively used social media sites.

So the question is... will you be an early adopter or a late adopter? Will you cede that space to your competitors or will you plant your flag and get out ahead of them? Do you want to enter the game when your competitor has 500 followers, or would you rather be in the lead with 500 quality industrial followers?

Get involved... we'll have more on how to get going in social media on future posts. And let us know if you have questions. We welcome your comments!


***
by Brian Baer, BaerMarketingNetwork.com
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Thursday, March 8, 2012

Industrial Mega Search 4 New Company Listings

Four new company listings: First American Plastic Molding, Valtorc Valves, Heritage Pioneer Corporate Group, National Metal Fabricators, including their social media links, on Industrial Mega Search -  IndustrialMegaSearch.com

Thermoplastic Injection Molding  -  First American Plastic Molding Enterprise serves a broad range of clients with unique thermoplastic injection molding and precision injection needs.
Located In: Sout Beloit, IL 61080
FaceBook:
Blog URL: http://www.firstamericanplastic.com/blog
Twitter:
YouTube:
Other Site: 

Ball Valve  -  American made ball valve products by Valtorc
Located In: Kennesaw, GA 30062
FaceBook: http://www.facebook.com/valtorc
Blog URL: http://www.thevalveblog.com
Twitter: https://twitter.com/valtorc
YouTube: http://www.youtube.com/user/valtorc
Other Site: http://www.systematiccontrols.com/ 


Heritage Pioneer Corporate Group  -  HPCG has the experience and resources to provide our clients with total packaging solutions from design to delivery.
Located In: Santa Ana, CA 92705
FaceBook:
Blog URL: http://www.hpcorporategroup.com/sustainable-packaging/
Twitter:
YouTube:
Other Site: 


National Metal Fabricators  -  National Metal Fabricators services include press brake forming, shearing, laser cutting, punching, robotic and certified welding.
Located In: IL, Elk Grove Village 60007
FaceBook:
Blog URL: http://www.nmfrings.com/blog
Twitter:
YouTube:
Other Site: 


by BaerMarketingNetwork.com

Wednesday, March 7, 2012

Just for Fun: Spell with Flickr

http://bit.ly/zLQ03P

How cool is that? If you're ever looking for a fun and easy way to show your company name, company slogan, or other message, then check out Spell with Flickr. You could also use it for birthdays, holidays, get well messages, etc. Thanks to @kastner (Twitter) for developing this fun and functional online tool.

With this online tool, you just type in your words and Spell with Flickr finds individual images for each letter on Flickr.com. Then you can click on each letter individually to change the image until you find exactly what you want. Next, you can copy and paste the HTML to plug it into your website, blog, etc.

However, I've got a better idea. On Firefox browser, I use an add-on tool called ScreenGrab which allows you to select any area of your screen and save it as an image. Using ScreenGrab makes Spell with Flickr a much more effective tool.  A similar Google Chrome browser extension is called Screen Capture.    

Please check out this short "how-to" video to see how easy this for anyone to do!


We hope you find this useful and fun!


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by Brian Baer, BaerMarketingNetwork.com
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Monday, February 27, 2012

How to Socialize your factory (with social media)

I ran into this article on Twitter about "Socializing your factory" and it presented a very interesting twist on the use of social media in manufacturing; actually... within any business. And don't worry... we're not talking about socialism! We're talking about social media networks!

The article cites examples of companies and groups using private, internal social media methods to encourage the free flow of ideas within a company and across all boundaries of rank and position. For instance, instead of following a rigid chain of command, why shouldn't an assembly line worker be able to post and idea for making the process run smoother, or for saving money?

Management would have to monitor the social media flow and respond in a welcoming way, even if the idea is zany. But why would you want to miss out on good ideas?

So now you're probably saying that you don't want your company's internal conversation in the public domain. Well, I would agree. So one useful tool I've run across addresses that issue very well. It's called Yammer, and it enable you to setup a "private social network for your company" to "collaborate with your coworkers." There are free and paid versions of Yammer.


I have not used Yammer (and I have no relationship with them) but I've read about it and perused their website. It seems like a site worth checking out for social collaboration within your company!

We'd love to hear your ideas and feedback on this topic! Please leave your comments and start the discussion!


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by Brian Baer, BaerMarketingNetwork.com
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Friday, February 17, 2012

Why Are You Making It So Hard To Buy From You?

If your company is like this, then you're in big trouble and you need to fix it quickly! Here is the maddening experience I recently had. 

I'm in the market to purchase a treadmill so I was trying to keep my business with local companies before I went to a big box store. And here is what happened.
  1. I emailed a local company that services residential treadmills and sells used treadmills. I told them I was looking to buy a treadmill and I asked them to contact me.
  2. So instead of them calling me or sending me information on their current stock of treadmills, they emailed me back and asked me to email them again if I was interested in getting more information.
  3. I waited a few days and didn't hear anything more from them. So I emailed them again asking them to send me information on any treadmills they had available.
  4. After a few days, they replied, saying they had sold their current stock and that I should email them back again in a few days to find out if they had more used units.
So it seems to me that these folks don't have the slightest clue how handle prospect follow-up and sales opportunities. Do they really say this to everybody? If they get 5-10 similar contacts a week, do they really throw them all away instead of making an easy list of current prospects that they can pro-actively solicit?  Do they really think I'm going to spend my valuable time chasing them down when it should be the other way around?

Could this be happening at your company? I hope not. But just in case, you should go out and create a fake email account and test your own company. See what happens when you send an email and give strong buying signals and ask for more information. Is your own company properly capturing and following-up on these opportunities? I hope so. But if they're not, you better find out quickly and fix this massive leak. 

Every sale counts. Don't let the easy ones get away!


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by Brian Baer, BaerMarketingNetwork.com
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Wednesday, February 8, 2012

How to Capture The Moment On Video & Why It's So Easy That Even Your Boss To Do It!

Every website should have video! But every video does not have to be a major production! Just do it yourself!

Sure, you should have at least a few professionally produced videos to really show off your company. And you can get those for as little as $1000-$2000 for a 30 or 60 second video.

But most of us have video cameras on our cell phones or we might have some kind of flip camera or even an iPad or tablet with video capabilities. Are you going to a trade show? Are you out on your shop floor? Are you doing an installation? Just start filming... Just Do It! The worst that can happen is a bad video, but it costs you nothing; just erase it. And you'll hopefully know how to do it better next time. But if it's half way decent, put it up on your website! Add it to your YouTube page! Post it on your blog! A few tips
  • keep it under 60 seconds
  • pan slowly (as in moving right to left or up and down, go slowly)
  • If it's too noisy, don't bother with commentary, it will be muddled and detract from the visual. You can always add a soundtrack or just describe the video in writing when you post it
  • uploading to YouTube is easy, and then embedding that on your website or blog is very easy
A few short business videos showing a personal touch actually add a genuine feeling to your website or blog... it shows site visitors that your company has real people, not just corporate robots.

You don't believe me? Check out http://bit.ly/xJF7DY - the folks at the IMTS trade show said that their boss can do it! (IMTS = International Machine Technology Show)

There are also various easy video editing tools available. Just search for a term like "easy video editor" on Google and you'll find lots of them to try out.

For instance, I'm a real person :-)  I took my kids on a Segway adventure for a Christmas gift. And here is a video I shot while riding the segway. I combined photos, short video segments and music using an online tool.



So complement your professional videos with a few "home-made" videos!  Need help? Let us know. We're happy to combine your photos, video clips, music and even a professional voice-over into a video for you. We can also set you up with higher level video production at a great price. Just let us know what you need!

Oh, and next time you're visiting any city, google "segway tours" for that city and see what you find. They're a ton of fun, they're easy to learn and to ride, and they're a great way to see a city!


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by Brian Baer, BaerMarketingNetwork.com
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Tuesday, February 7, 2012

IndustrialMegaSearch.com 4 New Company Listings

4 new company listings, including their social media links, on IndustrialMegaSearch.com

Ware - Boiler Rental - Boiler Service  -  In business for over half a century, WARE offers boiler rentals and chiller rentals, boiler installation, chiller installation, boiler repair, chiller repair and boiler and chiller maintenance.
Located In: Louisville, KY 40218
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site:


Magnetic Chuck Services  -  Magnetic Chuck Services specializes in repair or rebuild of magnetic chucks, magnetic chuck controls
Located In: CASCO, MI 48064
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site:


KG Welding and Fabrication  -  KG Equipment is a welding, metal fabrication and laser cutting service serving the needs of commercial and industrial businesses.We fabricate to your design.
Located In: Bristol, PA 19007
FaceBook: http://on.fb.me/xydeUD
Blog URL:
Twitter: http://twitter.com/kg_equipment
YouTube: http://www.youtube.com/user/kgequipment?feature=chclk
Other Site:


Nexthermal Corporation  -  Nexthermal, formerly known as Hotset Corporation, manufactures cartridge heaters, coil heaters, band heaters, nextflex tubular heaters, electric heating elements, systems, and engineering services
Located In: Battle Creek, Michigan 49037
FaceBook: http://www.facebook.com/pages/Nexthermal-Corporation/176949235653701
Blog URL:
Twitter: https://twitter.com/Nexthermal
YouTube: http://www.youtube.com/Nexthermal
Other Site: http://www.nexthermal.com/product/cartridge-heaters.aspx


by BaerMarketingNetwork.com