Monday, January 30, 2012

How to Delay Sending an Email

Do you ever write an email but you would love to postpone sending it for a few hours or maybe a day? is your solution!

A few email programs like Outlook and Thunderbird (add-on) enable delayed sending of outgoing emails. But most email programs fall short in this respect. solves the problem for you. It doesn't matter what email system or program you're using. You simply send your email to Then, at the very beginning of the body of the email, you specify who you're sending to and when you want the email to be sent.

to: recipient(s)
cc: recipient(s)
bcc: recipient(s)
when: date(s) to send

You can also send recurring emails.  So test it out. I think you'll like what you find! Check it out at

by Brian Baer,
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Friday, January 27, 2012 5 New Company Listings

5 new company listings, including their social media links, on

Southeast Regional Handling  -  Wholesale Pricing on Drum Handling Equipment, Pallet Rack, Used Pallet Rack, Ridge u Rak,Shelving, Dock Equipment, Scissor Lifts, Pallet Jacks, Casters,Containers, Work Platforms, Turnkey Installation
Located In: ,
Blog URL:
Other Site:

Cardinal Carryor  -  Provides the most innovative & professional material handling services, products and system solutions for the warehouse, distribution and manufacturing industry.
Located In: Louisville, KY 40213
Blog URL:
Other Site:

RelightDepot Energy Efficient Lighting  -  RelightDepot sells energy efficient lighting for industrial, commercial and warehouse facilities and performs turn-key lighting retrofit projects across the US.
Located In: Boca Raton, Florida 33432
Blog URL:
Other Site:

Contained Material Handling Equipment  -  Tote® Systems is a domestic manufacturer and single source for dry powder and liquid based contained material handling products and systems.
Located In: Fort Worth, TX 76140
Blog URL:
Other Site:

Construction Systems Supply  -  Seven unique industrial grade coatings available for the most demanding requirements. Whether for commercial use or even the home garage, these superior floor coatings will last and last.
Located In: Seattle, Washington 98136
Blog URL:
Other Site: 

post by

How To Pick a Place for Lunch - A Fun Option

Are you and your friends debating about where to go for lunch? The Wheel of Lunch is ready to help!

I don't know how you handled enormous decisions like this before the age of the internet, but now there is a great tool, the Wheel of Lunch, to help you out. With the Wheel of Lunch, all you have to do is enter your zip code and click on the "Spin" button.

Then like Wheel of Fortune or like a roulette wheel, your options will spin around and when the wheel stops, your restaurant will be chosen for you! How great is that? It may very well change life as we know it! Have fun!

by Brian Baer,
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Friday, January 20, 2012

How to Easily Count Characters and Words

Did you know that the first sentence of the Gettysburg Address has 30 words and 175 characters? Me neither. But that's not the important point.
The important point is that we sometimes accidentally send a message before we're ready to send it. In this day and age of tweeting and other micro-blogging services, it is sometimes helpful to be able to count the characters in your message before you actually put that message in a tweet. In fact, that can be handy on all kinds of forms.

I recommend a free and very easy to use online tool called You can do the same thing in Microsoft Word, but this is much easier. So give it a try next time you need to know how many words or characters are in your message!

Oh, and by the way, in case you were curious, here is the first sentence of the Gettysburg Address:

"Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal." (more)

I hope you find this tool tip to be handy!

by Brian Baer,
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Thursday, January 19, 2012

The Evolution of Manufacturing in America - Personal Stories from One Company

Standard Motor Products manufacturing facility in Greenville SC
Maddie Parlier at work.  (photo by Dean Kaufman/The Atlantic)
This is one of the best articles I have ever read on the current state of American manufacturing. The author takes an in-depth look at one company that started a century ago. He compares and contrasts production methods and workers of not-too-long-ago versus workers of today. He compares and contrasts the skill levels of workers today and yesterday.

The personal examples of two machine operators illustrate the need today for advanced training in precision machining, CNC programming, metalurgy and other advanced manufacturing skills. But he also discusses how the high level of automation will make traditional manufacturing jobs scarce and difficult to obtain.  Plus, he constantly addresses the issue of competition with low wage countries like Mexico and China.

Most gripping, however is that the story features a few specific people in the company, really driving home the personal stories about how changes in manufacturing technologies have affected real Americans. The stories are compelling and educational and they have a much larger meaning for American manufacturing and our society overall.

So here is the must read article:  Making It in America - January/February 2012 Atlantic Magazine

This article was also featured in a two part audio series on NPR:

Thank you to the Blog for it's article The new factory worker which led me to the original article in The Atlantic Magazine.

Please join or start the conversation here by adding your thoughts to the comment section below.

Monday, January 16, 2012

Regional Industrial Trade Shows List

UPDATED: January 10, 2012

I recently made a Facebook post about the value of smaller, more specialized regional industrial trade shows for SMB industrial & manufacturing companies. It was based on an excellent article I read on Regional Manufacturing Expos.

My twitter friend and fellow industrial marketer @Achintamitra added even more insight to the subject in his Internet Marketing Today blog post about B2B Industrial Marketing.

So to carry on this discussion thread, here is a...
list of smaller, more specialized industrial trade shows.

The organizer of the following shows groups all of these shows together in locations nationwide to cover all of these market sectors simultaneously in various cities. They're basically shows within shows. Upcoming locations include:

Charlotte NC  |  Philadelphia PA  |  Chicago IL  |  Boston MA  |  Fort Worth TX  |  Anaheim CA
also Montreal & Toronto
  • NTMA Purchasing Fair - June 13-14, 2012. The show's purpose is to "align OEM's and large companies with highly competitive and skilled domestic small to medium sized manufacturers that specialize in machined, stamped and fabricated parts, special tooling (dies, molds, jigs, fixtures and gauges) and special machines, ultimately providing a more economical resource for sourcing needs. (show site not yet updated for 2012 show).
  • Composites Manufacturing 2012 - March 13-15, 2012. Mesa, Arizona. Practical solutions and cutting-edge knowledge on composite applications, processes and best practices. 
  • Fabtech Canada 2012 - March 20-22, 2012. Toronto, Ontario. The ONLY exclusive fabricating, welding and metal forming event in Canada.  
  • Westec 2012 - March 27-29, 2012. Los Angeles. Twitter: #westec  
  • Micro Manufacturing Conference & Exhibits - March 28-29, 2012. Boston, MA
  • Nano Manufacturing Conference & Exhibits - March 28-29, 2012. Boston, MA
  • FABTECH Mexico 2012 - May 2-4, 2012. Mexico City
  • Manufacturing 4 the Future - May 8-10, 2012. Hartford, CT - manufacturers supplying aerospace, defense, medical & energy sectors
  • Montreal Manufacturing Technology Show (MMTS) - May 14, 2012. Montreal, Quebec
  • RAPID 2012 Conference & Exposition - May 22-25, 2012. Atlanta, GA. Additive manufacturing solutions.
  • Medical Manufacturing Innovations - October 24-25, 2012. Missisaugua, Ontario. Connects medical and dental device manufacturers with companies that supply their production technology and equipment
  • FABTECH 2012 - November 12-14, 2012. Las Vegas. North America's largest metal forming, fabricating, welding and finishing event. 
  • AeroDef Manufacturing 2013 - March 19-21, 2013. Long Beach, CA. aerospace and defense manufacturing.
  • EASTEC 2013 Exposition - May 14-16, 2013. West Springfield, Massachusetts. 

#### BELOW SHOWS ADDED JANUARY 11, 2012 ####

  • Amerimold 2012 - June 13 - 14, 2012. Novi, Michigan. Tool and mold making, molding and additive manufacturing.

If you know of other industrial / manufacturing trade shows, especially smaller local or regional shows, or specialty industrial / manufacturing trade shows, please take a moment to list them via the comment section for this article. We'll then update our list above and tweet it out to the world. We hope you find this list helpful and we hope you'll add to it!


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Thursday, January 12, 2012

What is Social Bookmarking & How Did Reddit Gets 2 Billion Impressions in December?

Reddit Gets 2 Billion Impressions in December, Leaving Digg in the Dust

Social bookmarking is an important and powerful part of SEO and your company should be doing it. The big sites in social bookmarking include Reddit, Digg, StumbleUpon and Delicious as well as scores of other sites. As the headline suggests, these are powerful websites with substantial traffic and SEO influence, so your company needs to be in the social bookmarking game. These are free websites so you can sign-up for as many of them as you desire and for SEO purpopses, the more, the better.

So what is social bookmarking? Just like you save bookmarks (also called favorites) on your own computer, social bookmarking is all about 'virtually' bookmarking web pages online on these popular websites. Because these virtual bookmarks are online and shared publicly, that's where the "social" part comes in. These sites allow others to 'favorite' or endorse your bookmarks if they like the article you've bookmarked. People might also 'follow' you so they're automatically updated on new bookmarks that you add. Also, if many people have virtually bookmarked the same web page, then that page and it's booGraphic from Onlywire.comkmark will rank higher within these social bookmarking websites and on search engines.

So how does it help SEO? As the article suggests, with just one of those social bookmarking sites,, getting 2 billion page views in one month, that represents a lot of traffic and potential clicking through to the bookmarked web pages. And the search engines like Google consider these social bookmarking sites to be high quality and very relevant, because it is real people making real endorsements of particular web pages by bookmarking them. So Google views those bookmarked links with high value, thus boosting the search engine rank of any particular bookmarked web page.

There are lots of social bookmarking tools available. Some are downloadable software that you have to install on your computer. Some are online SaaS (Software as a Service) applications. is a free online bookmarking service where you can simultaneously bookmark a web page on dozens of social bookmarking websites. Of course, you'll need to have accounts with each particular social bookmarking website and then enter those credentials into But once you set it all up, you're ready to roll. Enter a webpage into once, and then it automatically and simultaneously shoots out to dozens of your social bookmarking accounts.

Another good tool is OnlyWire. It is a hybrid system that is part virtual and part software download. It also shoots out your bookmarks to your social bookmarking accounts automatically and simultaneously. Onlywire has a small monthly fee. Onlywire and each reach a large number of different bookmarking sites. But there is some overlap, so you have to be careful to not duplicate accounts on both services. Other online bookmarking tools include Social Poster and Social Marker.

There are also many downloadable software packages for social bookmarking. One well known option is BookMarking Demon. Another is Social Bot and the company behind SocialBot has many other related software options. Downloadable social bookmarking software works the same way as its online bretheren. The primary difference is that with downloadable software, you pay only once instead of having a monthly fee like some of the online versions.

One other very important note about social bookmarking websites (Reddit, Delicious, StumpleUpon, Digg) is that you shouldn't only bookmark your own web pages. You also regularly bookmark other interesting sites, articles and blog posts that you find. This won't hurt your SEO at all and it will boost your credibility on the bookmarking websites. Basically, the bookmarking sites don't want self-promoters. They want members who will add significant value and variety from sites beyond their own. So bookmark other sites as much as you bookmark your own website pages and blog entries. And yes, you should always bookmark your blog posts so that you get lots of backlinks from many sites back to those posts.

But regardless of which method(s) you use for social bookmarking, the simple point is that you need to do it. And you need to do it on a steady and continual basis rather than just one big blast when you first sign-up. And if you can't do it on your own, then you need to find a partner company, like that can set-up an entire semi-automated system and/or can do it for you.

(We would love to hear your comments or questions. Just click the linke below where it shows the number of comments.)

by Brian Baer,
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Vist Baer Marketing Network on Google+

Tuesday, January 10, 2012

Why and How to Tweet Industrial Trade Shows

Manufacturing Trade shows are still alive and you can breathe new life into them with Twitter! In a recent Facebook post I linked to a short article from about the value of regional industrial trade shows for SMB industrial & manufacturing companies. I've also been assembling a list of smaller, regional industrial trade shows. Now with Twitter and social media marketing, you can get more bang out of your trade shows!

photo courtesy of Design2Part Trade Shows
This update is about using Twitter as part of your industrial trade show marketing effort. In an article from Industrial Maintenance and Plant Operations magazine, Author Steve Staedler (Twitter: @LePoidevinMktg) makes the case that you should use Twitter at industrial trade shows to:
  • promote your company's show attendance prior to the show
  • promote your specific booth activities during the show; i.e. announcing your next demo
  • tweet about your observations at the show (i.e. what cool things have you seen?)
  • capture contacts' twitter addresses to follow-up after the show
I'll add another item to the list: when you obtain a contact's twitter address (like... @BaerMarketing) you can tweet a quick 'thank you' for visiting your booth or a quick 'nice to meet you'. For example you might tweet

"@BaerMarketing thx 4 visiting booth 453 Look forward to talking again Pls visit our site Enjoy #imts & stop by again!"

A few strategic things to notice in this tweet.
  1. #imts - this is the "hashtag" for the upcoming IMTS show in Chicago in Sept. 2012. (more on hash tags below) If this tweet were sent during the show, it would mean that every person at the show with a smart phone, an ipad, a laptop, etc. who is monitoring the twitter feed of the show would have the chance to see important information about your company. They would see:
    • your booth number
    • your website link - they might look up your website and decide to visit your booth
    • that you're active on twitter, which can make a good impression by showing that you're a company on top of modern things
  2. you're giving near-instant communication back to people you have just met
  3. you're giving these new contacts and easy way to communicate back to you and to learn more about your company via the website link
  4. you're inviting them back to your booth
  5. you're planting a seed for post-show follow-up
How To Tweet
When tweeting, remember that you have to be brief... max of 140 characters. If you're new at tweeting, that takes some getting used to. But just pay attention to other tweets and you'll get the hang of it.

More about #hashtags: You should use the twitter "hashtag" for the trade show; something like #showname. Hashtags always start with a "#" and they're used to identify tweets about a specific topic or event. For instance, if you'll be going to the International Manufacturing Technology Show 2012 in Chicago this coming September, you can already start watching and interacting on Twitter with the hashtag #imts. Just put "#imts" in the Twitter search box (without the quotation marks) and you'll get list of all recent tweets about the IMTS show by a wide variety of tweeters. And when you post a tweet with #imts, all other companies following that hashtag can see your tweet.

If you're going to a specific talk, seminar or class at the show, you can live tweet that presentation as well. Others who might not be attending the same presentation will really appreciate your insights on the presentation they're missing and any links you provide. To tweet a presentation at an event, you would then use a double hashtag. Continuing our IMTS example, the first would be #imts. The second would be the hashtag for that particular presentation. Most speakers today say and/or show their hashtag at the beginning of their presentation. For instance, if someone is giving a presentation on plant safety, they might either use a hashtag for their company or name, or they might use a hashtag like #safety. So you would then tweet your comments and observations using a tweet like...

"new osha respirator standards know before you buy or upgrade #imts #safety"

Notice that this is not directed at any particular person (no @somebody) but, instead, it is directed at anybody looking for #imts tweets. And it is not directly about selling; you're not just pushing product info down people's throats. You're starting a process of communication to build trust and credibility. If you keep building that trust and credibility after the show through many channels you will position yourself better to be in the right place when the buyer moves to the next step in the buying process.

With this short Tweeting lesson and some keen observation on Twitter, I'm confident that you'll pick up tweeting very quickly and that you'll use it advantageously at events like trade shows. Make the jump into the twitterverse and good luck at your trade show adventures!

And please start a conversation here if you have questions or comments. All of our industrial audience would benefit from a good Q&A / commenting on using twitter for industrial companies or at industrial trade shows.

by Brian Baer,
Find me on Google+
Vist Baer Marketing Network on Google+

Thursday, January 5, 2012

A 10 Minute Marketing Plan Any Business Can Use

A simple one-page Word document to get you thinking about sales and ROI for 2012.

Can you dedicate 10 minutes right now to helping your company succeed in 2012?

Most small and mid-size industrial and manufacturing companies don't have formal marketing plans. Many still wait for business to come to them. Most do very little marketing and sales prospecting pro-actively. Make 2012 the time to change your game. 10 minutes of brain storming now can have a big payback in 2012.

Please click this link about one-page marketing plans. After reading this article , you will hopefully agree that planning your marketing efforts doesn't have to be hard. In the article, I personally like the "one-page marketing plan #2" so I hope you'll use the link above to check it out. Quite simply, these easy one-page marketing plans make you think about...

  • who your best prospects are
  • what they're buying hot buttons are
  • how do you get them to think about you as they go through the buying process?

That's really all there is to it. But then you have to execute. Obviously, if it's hard to get you to spend 10 minutes on this, then can you really execute your entire marketing plan yourself? How exactly do you increase the odds of being at the front of your prospects' minds when they're thinking about buying your product? How do you plant a seed in their mind and nurture it so that they begin to see your company as a trusted, knowledgable and helpful source? What works today? Or what combination of marketing works today?

  • Trade shows?
  • Website Updates?
  • Direct Mail?
  • More Cold Calling?
  • Mass emailing?
  • Facebook & Twitter?
  • All or some combination of the above?

There are some simple things you can do on your own. There are some more complicated things as well. We can help you reduce the complexity by taking care of those things for you and setting up easy-to-run methods to help you to stay on top of your marketing. Or, we can do a lot of this for you.

For example, we can set you up with a full and robust social networking presence on Facebook, Twitter and hundreds of other websites, a rather complicated and time-consuming task. These are great communications tools and they also have great SEO value for your total web presence. We take the complexity out of maintaining and updating your new social network activity by setting you up with simple tools to update everything simultanously and to provide you one place to read and respond to feedback. So we'll set it up... and you can run your own updates.

So spend 10 minutes right now creating your marketing plan using a one-page marketing plan. And then run it by Baer Marketing for our expert advice to see if we can help you get on track or stay on track for greater marketing and sales success in 2012.

Or join the dialoge right here about industrial marketing. We look forward to your comments and to discussing how to implement your 10 minute marketing plan. Happy 2012!

by Brian Baer,
Find me on Google+
Vist Baer Marketing Network on Google+

Monday, January 2, 2012 New Company Listings

Prototek Manufacturing, Conveyor & Storage Solutions, Inc. Check out regional industrial directories on, including social media links.

Dynamic Sheet Metal  -  Prototek Sheetmetal Fabrication. Prototyping Precision Sheetmetal and Machining. We fabricate from paper prints or electronic files, and work with a full range of raw materials: steel, stainless steel and aluminum sheet, tube, angle and channel.
Located In: Contoocook, NH 03229
Blog URL:
Other Site:

C&SS  -  Warehouse storage system relocation, expansion, and integration during times of growth or restructuring for manufacturing & distribution facilities.
Located In: San Diego, CA 92120
Blog URL:
Other Site: