Thursday, January 5, 2012

A 10 Minute Marketing Plan Any Business Can Use

A simple one-page Word document to get you thinking about sales and ROI for 2012.

Can you dedicate 10 minutes right now to helping your company succeed in 2012?

Most small and mid-size industrial and manufacturing companies don't have formal marketing plans. Many still wait for business to come to them. Most do very little marketing and sales prospecting pro-actively. Make 2012 the time to change your game. 10 minutes of brain storming now can have a big payback in 2012.

Please click this link about one-page marketing plans. After reading this article , you will hopefully agree that planning your marketing efforts doesn't have to be hard. In the article, I personally like the "one-page marketing plan #2" so I hope you'll use the link above to check it out. Quite simply, these easy one-page marketing plans make you think about...

  • who your best prospects are
  • what they're buying hot buttons are
  • how do you get them to think about you as they go through the buying process?

That's really all there is to it. But then you have to execute. Obviously, if it's hard to get you to spend 10 minutes on this, then can you really execute your entire marketing plan yourself? How exactly do you increase the odds of being at the front of your prospects' minds when they're thinking about buying your product? How do you plant a seed in their mind and nurture it so that they begin to see your company as a trusted, knowledgable and helpful source? What works today? Or what combination of marketing works today?

  • Trade shows?
  • Website Updates?
  • Direct Mail?
  • More Cold Calling?
  • Mass emailing?
  • Facebook & Twitter?
  • All or some combination of the above?

There are some simple things you can do on your own. There are some more complicated things as well. We can help you reduce the complexity by taking care of those things for you and setting up easy-to-run methods to help you to stay on top of your marketing. Or, we can do a lot of this for you.

For example, we can set you up with a full and robust social networking presence on Facebook, Twitter and hundreds of other websites, a rather complicated and time-consuming task. These are great communications tools and they also have great SEO value for your total web presence. We take the complexity out of maintaining and updating your new social network activity by setting you up with simple tools to update everything simultanously and to provide you one place to read and respond to feedback. So we'll set it up... and you can run your own updates.

So spend 10 minutes right now creating your marketing plan using a one-page marketing plan. And then run it by Baer Marketing for our expert advice to see if we can help you get on track or stay on track for greater marketing and sales success in 2012.

Or join the dialoge right here about industrial marketing. We look forward to your comments and to discussing how to implement your 10 minute marketing plan. Happy 2012!

by Brian Baer,
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