Monday, February 27, 2012

How to Socialize your factory (with social media)

I ran into this article on Twitter about "Socializing your factory" and it presented a very interesting twist on the use of social media in manufacturing; actually... within any business. And don't worry... we're not talking about socialism! We're talking about social media networks!

The article cites examples of companies and groups using private, internal social media methods to encourage the free flow of ideas within a company and across all boundaries of rank and position. For instance, instead of following a rigid chain of command, why shouldn't an assembly line worker be able to post and idea for making the process run smoother, or for saving money?

Management would have to monitor the social media flow and respond in a welcoming way, even if the idea is zany. But why would you want to miss out on good ideas?

So now you're probably saying that you don't want your company's internal conversation in the public domain. Well, I would agree. So one useful tool I've run across addresses that issue very well. It's called Yammer, and it enable you to setup a "private social network for your company" to "collaborate with your coworkers." There are free and paid versions of Yammer.


I have not used Yammer (and I have no relationship with them) but I've read about it and perused their website. It seems like a site worth checking out for social collaboration within your company!

We'd love to hear your ideas and feedback on this topic! Please leave your comments and start the discussion!


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by Brian Baer, BaerMarketingNetwork.com
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Friday, February 17, 2012

Why Are You Making It So Hard To Buy From You?

If your company is like this, then you're in big trouble and you need to fix it quickly! Here is the maddening experience I recently had. 

I'm in the market to purchase a treadmill so I was trying to keep my business with local companies before I went to a big box store. And here is what happened.
  1. I emailed a local company that services residential treadmills and sells used treadmills. I told them I was looking to buy a treadmill and I asked them to contact me.
  2. So instead of them calling me or sending me information on their current stock of treadmills, they emailed me back and asked me to email them again if I was interested in getting more information.
  3. I waited a few days and didn't hear anything more from them. So I emailed them again asking them to send me information on any treadmills they had available.
  4. After a few days, they replied, saying they had sold their current stock and that I should email them back again in a few days to find out if they had more used units.
So it seems to me that these folks don't have the slightest clue how handle prospect follow-up and sales opportunities. Do they really say this to everybody? If they get 5-10 similar contacts a week, do they really throw them all away instead of making an easy list of current prospects that they can pro-actively solicit?  Do they really think I'm going to spend my valuable time chasing them down when it should be the other way around?

Could this be happening at your company? I hope not. But just in case, you should go out and create a fake email account and test your own company. See what happens when you send an email and give strong buying signals and ask for more information. Is your own company properly capturing and following-up on these opportunities? I hope so. But if they're not, you better find out quickly and fix this massive leak. 

Every sale counts. Don't let the easy ones get away!


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by Brian Baer, BaerMarketingNetwork.com
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Wednesday, February 8, 2012

How to Capture The Moment On Video & Why It's So Easy That Even Your Boss To Do It!

Every website should have video! But every video does not have to be a major production! Just do it yourself!

Sure, you should have at least a few professionally produced videos to really show off your company. And you can get those for as little as $1000-$2000 for a 30 or 60 second video.

But most of us have video cameras on our cell phones or we might have some kind of flip camera or even an iPad or tablet with video capabilities. Are you going to a trade show? Are you out on your shop floor? Are you doing an installation? Just start filming... Just Do It! The worst that can happen is a bad video, but it costs you nothing; just erase it. And you'll hopefully know how to do it better next time. But if it's half way decent, put it up on your website! Add it to your YouTube page! Post it on your blog! A few tips
  • keep it under 60 seconds
  • pan slowly (as in moving right to left or up and down, go slowly)
  • If it's too noisy, don't bother with commentary, it will be muddled and detract from the visual. You can always add a soundtrack or just describe the video in writing when you post it
  • uploading to YouTube is easy, and then embedding that on your website or blog is very easy
A few short business videos showing a personal touch actually add a genuine feeling to your website or blog... it shows site visitors that your company has real people, not just corporate robots.

You don't believe me? Check out http://bit.ly/xJF7DY - the folks at the IMTS trade show said that their boss can do it! (IMTS = International Machine Technology Show)

There are also various easy video editing tools available. Just search for a term like "easy video editor" on Google and you'll find lots of them to try out.

For instance, I'm a real person :-)  I took my kids on a Segway adventure for a Christmas gift. And here is a video I shot while riding the segway. I combined photos, short video segments and music using an online tool.



So complement your professional videos with a few "home-made" videos!  Need help? Let us know. We're happy to combine your photos, video clips, music and even a professional voice-over into a video for you. We can also set you up with higher level video production at a great price. Just let us know what you need!

Oh, and next time you're visiting any city, google "segway tours" for that city and see what you find. They're a ton of fun, they're easy to learn and to ride, and they're a great way to see a city!


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by Brian Baer, BaerMarketingNetwork.com
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Tuesday, February 7, 2012

IndustrialMegaSearch.com 4 New Company Listings

4 new company listings, including their social media links, on IndustrialMegaSearch.com

Ware - Boiler Rental - Boiler Service  -  In business for over half a century, WARE offers boiler rentals and chiller rentals, boiler installation, chiller installation, boiler repair, chiller repair and boiler and chiller maintenance.
Located In: Louisville, KY 40218
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site:


Magnetic Chuck Services  -  Magnetic Chuck Services specializes in repair or rebuild of magnetic chucks, magnetic chuck controls
Located In: CASCO, MI 48064
FaceBook:
Blog URL:
Twitter:
YouTube:
Other Site:


KG Welding and Fabrication  -  KG Equipment is a welding, metal fabrication and laser cutting service serving the needs of commercial and industrial businesses.We fabricate to your design.
Located In: Bristol, PA 19007
FaceBook: http://on.fb.me/xydeUD
Blog URL:
Twitter: http://twitter.com/kg_equipment
YouTube: http://www.youtube.com/user/kgequipment?feature=chclk
Other Site:


Nexthermal Corporation  -  Nexthermal, formerly known as Hotset Corporation, manufactures cartridge heaters, coil heaters, band heaters, nextflex tubular heaters, electric heating elements, systems, and engineering services
Located In: Battle Creek, Michigan 49037
FaceBook: http://www.facebook.com/pages/Nexthermal-Corporation/176949235653701
Blog URL:
Twitter: https://twitter.com/Nexthermal
YouTube: http://www.youtube.com/Nexthermal
Other Site: http://www.nexthermal.com/product/cartridge-heaters.aspx


by BaerMarketingNetwork.com

Wednesday, February 1, 2012

Why Social Media Is Worthwhile for Industrial Companies

With the right strategy, the answer is yes.

YouTube is a definite yes. Your website visitors prefer video over text and video also has great SEO value.

But active social media engagement is a bit different. In the B2B industrial world, there is not yet widespread social media activity. But there are definitely pockets of activity, such as live tweeting for industrial trade shows like IMTS. Just go to Twitter.com and search for #IMTS to check it out. 

Twitter is becoming a more active way to broadcast stories, links to good articles and company information. You can also search on Twitter.com for the hashtag #manufacturing to get an idea of the variety of tweets that are out there for, by and about industrial companies.

And tweets often link back to your company blog. A company blog is a great way to show your expertise in your area of specialty. Sharing your expert opinion makes a much better and more engaging blog than just pushing your product.


Year by year, as younger professionals enter and establish themselves in industrial companies, social media is becoming more prevalent. Younger engineers and other young industrial professionals are much more apt to use twitter, facebook, youtube and google+ as well as many social bookmarking sites like Delicious.comStumbleUpon.comReddit.com and others.

Another great social media strategy pointed out in a recent article on the Internet Marketing Blog is to "build and forget" a wide social media presence. Why? For two reasons. The first is to simply have a minimal presence with links back to your website where someone might look for you. The second, and more important reason, is for SEO value. By establishing a wide network of links back to your website on numerous high value social media and social bookmarking websites, your company's SEO value will be greatly enhanced.

At Baer Marketing, we recommend an intermediate strategy. We'll set-up your company with a widespread, high SEO value social media presence. And we'll set you up with easy to use tools for periodic sharing of interesting articles you find and for regular, periodic posts to your blog. The setup will then automatically broadcast every new blog post of yours across scores and scores of your social media and social bookmarking accounts for great reach and great SEO impact.

So let us help you get started with your social media and social bookmarking presence! We look forward to your comments to this post!



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by Brian Baer, BaerMarketingNetwork.com
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