Wednesday, February 1, 2012

Why Social Media Is Worthwhile for Industrial Companies

With the right strategy, the answer is yes.

YouTube is a definite yes. Your website visitors prefer video over text and video also has great SEO value.

But active social media engagement is a bit different. In the B2B industrial world, there is not yet widespread social media activity. But there are definitely pockets of activity, such as live tweeting for industrial trade shows like IMTS. Just go to and search for #IMTS to check it out. 

Twitter is becoming a more active way to broadcast stories, links to good articles and company information. You can also search on for the hashtag #manufacturing to get an idea of the variety of tweets that are out there for, by and about industrial companies.

And tweets often link back to your company blog. A company blog is a great way to show your expertise in your area of specialty. Sharing your expert opinion makes a much better and more engaging blog than just pushing your product.

Year by year, as younger professionals enter and establish themselves in industrial companies, social media is becoming more prevalent. Younger engineers and other young industrial professionals are much more apt to use twitter, facebook, youtube and google+ as well as many social bookmarking sites like and others.

Another great social media strategy pointed out in a recent article on the Internet Marketing Blog is to "build and forget" a wide social media presence. Why? For two reasons. The first is to simply have a minimal presence with links back to your website where someone might look for you. The second, and more important reason, is for SEO value. By establishing a wide network of links back to your website on numerous high value social media and social bookmarking websites, your company's SEO value will be greatly enhanced.

At Baer Marketing, we recommend an intermediate strategy. We'll set-up your company with a widespread, high SEO value social media presence. And we'll set you up with easy to use tools for periodic sharing of interesting articles you find and for regular, periodic posts to your blog. The setup will then automatically broadcast every new blog post of yours across scores and scores of your social media and social bookmarking accounts for great reach and great SEO impact.

So let us help you get started with your social media and social bookmarking presence! We look forward to your comments to this post!

by Brian Baer,
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